Ok; so why is having a strategy so important when it comes to content marketing?

Well; the reason being is that (1). It’s super easy to feel overwhelmed when you don’t know whawt to post, what’s going to convert to paying clients, or what to talk about and (2). Having a content strategy can be the guide that you need to tell you how to support your client from their problem to a solution.

Content creation isn’t a rigid plan that you have to follow; but it gives you an idea of where you’re headed and it keeps you organized.

So what exactly is a content strategy? Let’s talk about it!

What Is a Content Strategy?

A content strategy is a plan that ensures your content serves your goals, connects with your audience, and reflects your unique energy. It’s about being intentional and trusting yourself to create from a place of alignment.

Think of it as a guide to:

• Share your message with clarity.

• Attract and engage your ideal audience.

• Call in opportunities, clients, or community growth with purpose.

When you tap into your intuition, your content strategy becomes less about “what should I post?” and more about “what feels right to share?”

How to Create an Intuitive Content Strategy

1. Set Aligned Goals

What do you want your content to achieve? Tune in and ask yourself:

• What feels most exciting or meaningful to focus on right now?

• What do I want to invite into my business or life?

Set goals that align with your energy. For example, instead of saying, "I want more followers," try, "I want to attract people who resonate with my message and want to work with me."

2. Tap Into Your Ideal Client’s Energy

Your intuition is a powerful tool for understanding your ideal client. Visualize them:

• What are they struggling with right now?

• How can your gifts help them feel seen, supported, or empowered?

• What kind of content would inspire or uplift them?

When you connect with their energy, you’ll naturally create content that resonates.

3. Choose Your Intuitive Content Pillars

Content pillars are the core topics that align with your expertise and your audience’s needs. Choose 3-5 areas that feel natural and authentic to you.

For example, if you’re an intuitive entrepreneur, your content pillars might include:

• Sharing intuitive insights or tools like tarot, astrology, or energy work.

• Educating on your offerings and how they transform lives.

• Sharing personal stories to connect on a deeper level.

• Offering mindset shifts or empowering tips.

Let your intuition guide you to the pillars that light you up.

4. Create with Flow and Intention

What kind of content feels easiest and most joyful for you to create? Maybe it’s reels, journaling-inspired captions, or behind-the-scenes videos. Lean into what feels fun and expansive rather than forcing what doesn’t.

Ideas to Get You Started:

• Share a personal story about how you overcame a challenge your audience might relate to.

• Post a quick video offering an intuitive tip or insight.

• Create a poll or question in your stories to spark meaningful conversations.

5. Use a Flexible Content Calendar

A content calendar doesn’t have to box you in. Use it as a flexible guide rather than a strict schedule. Jot down intuitive downloads or ideas as they come and place them into your calendar when they feel aligned.

Try tools like Google Sheets or Rella to organize:

• Key dates (like launches or events).

• Themes or topics for the week.

• Gentle reminders to stay consistent.

6. Trust, Reflect, and Adjust

Your intuition will guide you, but reflection helps you fine-tune your strategy. Regularly check in with yourself:

• What content felt easiest to create?

• Which posts resonated most with your audience?

• Is there anything I’d like to shift moving forward?

Trust that your energy attracts the right people, and give yourself grace to evolve your strategy as you grow.

Lastly,

An intuitive content strategy isn’t about perfection—it’s about connection. By trusting your inner guidance, tuning into your audience’s needs, and creating from a place of alignment, you’ll attract clients and opportunities that feel right. Remember, it’s not just about the posts—it’s about the energy behind them.

What feels most aligned for your content strategy right now? I’d love to hear your thoughts or help you craft something that works for you! Book a free session with me & let’s see how I can help you create a unique strategy that feels aligned for you!