How to Show Up in Your Online Business When the World is Burning
The Fires in LA
ICE Raids
Trump is President
Mass deportations
Police Brutality
Transgender rights are being taken away
Women’s rights are being threatened left & right
When the world feels heavy and chaotic, showing up for your online business can feel like an impossible task.
You may wonder,
"How can I focus on my business when there’s so much suffering and uncertainty?" And
”Is it appropriate for me to do business as usual when so much is happening?”
These questions are valid, and it’s one many of us are grappling with.
But here’s the thing:
Showing up doesn’t have to mean ignoring what’s happening or pretending everything is okay. It’s about finding a balance that allows you to stay true to yourself and serve your audience in a way that feels aligned and purposeful.
Here are some practical and compassionate tips to help you navigate this:
1. Acknowledge the Reality
Far too many people think that ignoring the state of the world’s problems is the best way to go. However, it can come off as tone-deaf and disconnected. Start by acknowledging what’s happening, whether through a personal note in your stories, a thoughtful caption, or simply adjusting your content tone. Your audience will appreciate your authenticity and humanity. And honestly; when you acknowledge what’s really happening in the world around you - your audience will feel seen & valued because the news may be directly impacting them. If they are fearing for their safety and you acknowledge their fears - they are more likely to trust you & want to support you because you are supporting them.
Example: Instead of your usual sales pitch, begin with a heartfelt statement like, "I know things feel heavy right now, and it’s okay to be feeling all the emotions that come with it."
2. Lean Into Your Mission
For many of us intuitive entrepreneurs, we wanted to open our business because we were hoping to do work that matters. So this is the time to reconnect with the core mission of your business. Ask yourself: How can I serve my audience during this time?
For spiritual entrepreneurs, this might mean offering content that provides comfort, guidance, or practical tools to navigate tough times. When you stay rooted in your "why," it becomes easier to show up with intention.
3. Focus on Connection, Not Perfection
In moments of crisis, people crave connection more than polished, perfect content. Show up as your authentic self, whether that means sharing your feelings, offering words of encouragement, or simply being present. A quick Instagram Story or an unpolished post can be more impactful than a perfectly curated feed.
4. Set Boundaries to Protect Your Energy
You can’t pour from an empty cup. Limit your exposure to the news or social media if it’s overwhelming. Schedule breaks for rest and self-care so you can recharge and show up in your business without burning out. Remember, it’s okay to step back when you need to.
Pro Tip: Automate content or repurpose old posts during particularly overwhelming times to give yourself some breathing room.
5. Offer Value Without Exploitation
Be mindful of how you frame your offers during difficult times. Focus on genuinely helping your audience rather than using crises as a marketing ploy. Share free resources, host a supportive live session, or create content that provides practical value without pressuring people to buy.
6. Embrace Micro-Actions
If showing up feels like too much, focus on small, manageable steps. Post one story. Write one email. Respond to one comment. These micro-actions add up and keep you connected to your community without overwhelming yourself.
7. Remember the Ripple Effect
When you show up authentically, you inspire others to do the same. Your words, energy, and presence can create a ripple effect, helping your audience navigate their own challenges. Never underestimate the power of your voice, even when it feels small.
8. Stay Open to Change
The way you show up might look different during challenging times, and that’s okay. Be flexible with your strategies and content plans. Pivot if necessary, your audience will actually trust you more when you show up in this authentic energy.
Honestly, in doing all of these things - people are more likely to understand and LOVE when you offer them an opportunity to work with you during these troubled times. They will want to keep you business & will love to work with you when they feel seen by you. Your audience are people and they get that you’re running a business. But when you ignore their pain to talk about other things - you have a higher chance of losing their trust and coming off as rude when you finally do offer an opportunity to work together.
Showing up in your online business when the world feels heavy isn’t about ignoring the pain of others, it’s about being present in a way that honors both your humanity and your mission.
By taking small, intentional steps, you can continue to serve your audience, make an impact, and stay true to yourself—even in the most challenging times.
How are you navigating showing up for your business right now?
Share your thoughts in the comments below.
